Imagine what would happen if we focused on the good people do rather than the bad. It is so easy to concentrate on the small percentage of life that is unique and different in each person's life. Why not shift our perverse addiction to bad news, catastrophes, scandals, hideous murders, wars, strife and famine that produce FEAR to events that produce HOPE, OPTIMISM and LOVE?

"The In Search Of Heroes" Program honors those special individuals who are real-life, everyday heroes that help, encourage and inspire others."

"Ralph Zuranski, a former special feature's writer and photographer for the Coronado Eagle Newspaper, created the In Search Of Heroes" Program for High School Students in 1992."

The entire community of Coronado worked together to help students discover and develop their own heroic potential. After they believed they could be heroes, they were matched up with mentors to help them identify and interview local heroes. They created articles, newsletters, websites and videos to spread the Good News about neighbors, family members, friends and community residents who were helping others.

"This good publicity helped promote the hereos' businesses." The financial windfall of this incredibly beneficial exposure gave them the opportunity to invest even more time and money to make their community a better place to live for everyone.

It was the best form of advertising money cannot buy. When the businesses of local and national heroes receive online and offline media coverage, such as TV, newspaper, newsletters and magazines, increases in profits can be phenomenal.

"Read the Original Article That Created The First In Search Of Heroes" Program In The Coronado Eagle Newspaper" by Ralph Zuranski

What is a Hero or Heroine? How does one arrive at this exalted position? According to "Big Brain," my talking "Franklin Language Master," the attributes are the same for both sexes. Heroes are individuals admired for their achievements and qualities. They especially demonstrate the courage to conquer fear or despair. Where are the Heroes of today, when the world needs them so desperately?

Are we the audience and the major news media equally responsible for the lack of publicity for Heroes? Have you ever wondered, "Why is there such a focus on traumatic, violent and frightening events?" Does a steady diet of this material perpetuate fear and despair?

Do we experience a vicarious thrill from the misfortune of others? Are our senses dulled, ethics corrupted and morals so jaded we require greater quantities of violence and shocking events to stimulate our interest? I still remember when one murder caused social outrage and community activism!

Too many people today are apprehensive, frightened by things beyond the edges of perception. They are afraid of many things. Riots, wars, terrorist acts and natural catastrophes are increasing in frequency and intensity.

Physical and emotional abuse, chronic diseases, financial failure affect every family to different degrees. The consequences of unremitting fear just don't go away by themselves. The quality of life decreases dramatically when all hope is lost. Something positive must be done. A solution is to locate and publicize real-life Heroes in these fearful and perilous times.

The tremendous need for inspiration and positive role models increases exponentially with each horrific act and devastating event. Experts believe a factor of ten times as much positive stimulus is required to overcome one negative event.

How many people are desirous of reading and seeing uplifting articles about people triumphing over human trials, tribulations and misery? Are there any real-life Heroes laboring to help solve the immense social and environmental problems facing humanity?

I believe the answer is an emphatic yes! Heroes are everywhere! They are ordinary people determined to serve and help others; to make the world a better place. Daily, across the face of the earth, people willingly assist family members, friends, and strangers.

They compassionately minister to the injured, poor and sick. They Help Enthusiastically, Responsibly, Optimistically, Exceptionally and Socially (HEROES), with no fanfare, demand for recognition or public acclaim. These humble people of every race demonstrate the loftiest qualities of humanity.

Hopefully the news media will publish and broadcast these stories.

The goals of the program will be to:

Identify and praise local Heroes.

Educate people about Heroes and heroic action.

Inspire young people to want to become Heroes.

Help young writers and photographers develop and perfect their writing skills.

Receive published credit for their writing, art and photo contributions.

Extensive research has proven individuals often meet or exceed their own and other's expectations.

When children envision themselves as Heroes, heroic action is not far behind.

Public recognition and concrete rewards for excellence are a wonderful incentive for young people. Every person can benefit by creating a Hero or Heroine within, to help them deal with the difficulties of life.

Eleanor Roosevelt once said, "The future belongs to those who believe in the beauty of their dreams."

The creators of the "In Search Of Heroes Program" have the desire to inspire young children to dream, to imagine themselves Heroes. These people are working hard to create vehicles for the dreams of teenagers to become reality. As in the book "Dune," the dreamers must awaken. People need to believe they can make their dreams for global peace, joy, prosperity and love a universal experience. The heroic example of others is a prerequisite.

"I don't know what your destiny will be, but one thing I know; the only ones among you who will be really happy are those who will have sought and found how to serve." Dr. Albert Schweitzer.

If you want more information about the "In Search Of HeroesTM Program," contact Ralph Zuranski: 619-990-9492.

"Small opportunities are often the beginning of great enterprises." Demosthenes

"Ralph realized in the year 2001 that the internet is the perfect vehicle to spread Good News world-wide instantly and inexpensively."

He started attending internet marketing conferences in 2001, searching for the most successful copywriters, marketers, legal experts and software creators to help develop the training material for the new program. To pay his way at the conferences, Ralph photographed speakers and attendees.

He then created theme websites for each event to educate others about the "In Search of Heroes"" Program.

"Leaders in the Internet community offered to help create the training course that will make the 2005 In Search Of Heroes" internet marketing program an international success."

Many of the top internet experts were recognized as Internet Heroes by Ralph Zuranski.

The leading internet professionals, copywriters, marketing experts, lawyers and asset protection specialists and software developers, volunteered to help create the training material for the In Search Of Heroes" Program. You can benefit from their amazing wisdom by reading their articles published daily in the "In Search Of Heroes"" Blog.

"Discover the wisdom of the internet Heroes who are helping develop the In Search Of Heroes" Program model that will generate desperately needed income for beneficial local community programs."

They candidly discuss how changes in their attitudes and heroes in their lives helped them become successful (alphabetically by first name): Alan Bechtold, Alex Mandossian, Asa Morton, MD, Bill Hibbler, Bob Silber, Bret Ridgway, Carl Galletti, Carl Turner, Chuck Daniel, Craig Garber, Craig Perrine, Dave Bernstein, David Garfinkel, David Hancock, Frank Deardurff III, Frank Garon, George Callens, Harv Eker, Heather Seitz, J.J. Childers, Jason Potash, Jay Conrad Levinson, Joe Polish, Joe Vitale, John Assaraf, Kevin Hurley, Lorrie Morgan Ferrero, Michel Fortin, Mike Stewart, Nerissa Oden, Orrin Hudson, Paul Colligan, Perry Marshall, Ralph Zuranski, Randy Charach, Rhea Perry, Richard Merbler, Rick Raddatz, Robert Channing, Ruben Gonzales, Scott Alliy, Sharif Khan, Stephen Pierce, Ted Ciuba, Ted Nicholas, Terri Levine, Tony Marino, Troy White, Vicky Herron and Yanik Silver.

Soon to be interviewed Women heroes are: Jody Colvard, Maria Ngo, Rosalind Gardner, Gina Guadio_Graves, Renee Feldman, Jill Lublin, Heather Dueease, Maria Ngo, Juanita Jenkins, Beth Ann Erickson, Jeanette Cates, Lisa Williams, Lorette Lyttle, Janeen Freeland, Heather Rollini, Sylvie Charrier, Debbie Allen, Sharon Lechter, Christina Hills, Audrey Hagen, Imal Wagner, Liora Mendeloff, Fran Harris, Dr. Letitia Wright, DC, Terri Romaine, Julie Perry, Debra Thompson, JD Clement, MD, Stephanie Frank, Kelly O'Neil, Stephanie Frank and Mary Foley.

Soon to be interviewed Men heroes are: John Childers, Tim Kerber, Ray DuGray, Ryan Deiss, Phil Huff, Paulie Sabol, Mike Filsaime, Tom Beal, Jim Edwards, Stu McLaren, Zack McCullough, Drew Perry, Dave Mitchell, Ken Lawrence, Martin Wales, Sam Heyer, Randy Gilbert, Robby LeBlanc, Tom Kulzer, Sean Cohen, Kenny Handelman, MD, Judson Smith, Steve Humphrey, Cameron Johnson, Ryan Lee, Air'n Monahan, Tom Antion, Jonathan Mizel, Declan Dunn, dynamic father and son marketing duo Joshua and Greg Writer, Dr. Michael Woo-Ming, MD, Jeff Walker, Morgan Westerman, Dave Lakhani, Drew Perry, Wally Amos, Warren Whitlock, G. Mark Hardy, Robert Pfeiler, Jeff Dedrick, Larry Benet, Robin Thompson, Pat O'Bryan, Tim Paulson, Rich Schefren, Jose and many other leaders in internet marketing.

"The Internet Marketing Training Course will include copywriting as a primary focus because of the incredible power of words to transform people's hearts and minds."

Many of the top copywriters like Ted Nicholas, David Garfinkel, Michel Fortin, Joe Vitale, Lorrie Morgan-Ferrero, Vicky Heron, Alex Mandossian, Craig Garber, Craig Perrine, Troy White and Carl Galletti have volunteered to be interviewed and create course material for the program. Many have kindly offered the use of their educational articles at no cost to the visitors to this site. Every day new articles are posted on the "In Search Of Heroes"" Blog for your reading pleasure. "Using the newest internet technologies along with the application of the best marketing wisdom and most effective copywriting techniques, the program will be an important vehicle for generating income for community programs that need funding."

The internet leaders want to teach young people how to use the power of words, audio, video, blogs and podcasting to promote "Good News" about local heroes and their businesses or the companies they work for. When these individuals receive the recognition they deserve and their businesses generate greater income, because of this valuable exposure, they have the time and money to make a beneficial difference in their community.

"Once students learn how to write copy, develop websites and work with audio and video, they can help small businesses in their community generate income through he internet."

Working as interns in different businesses will give students the experience they need to excel in the business world after they graduate. The community works together to benefit everyone, especially those in the greatest need.

"The In Search Of Heroes" Internet Marketing Training Course will revolutionize the learning experience for students."

The interviews of the copywriting and internet marketing super stars will be transformed into a course that includes the videos, audios and text. The material will be presented in multiple learning formats so each person can benefit from the information presented in the way that stimulates and enhances their ability to learn. We will use mind-maps and brain balancing images and colors that appeal to how boys and girls brains and left and right hemispheres process information differently. These advanced techniques of teaching will insure, "No child is left behind!"

Health Heroes will help young people to feel like Heroes...to discover their own Heroic potential within, to have a clear mind, plenty of energy and balanced emotions.

Many health professionals volunteered to help young people look and feel their best by sharing the secrets of health they discovered during their medical careers.

Doctor Michael Borkin, NMD is a leader and pioneer in research on hormones and how to balance them. Click Here to read Dr. Borkin's article about stress. Click Here to see videos of Dr. Borkin's health heroes interview. Click Here to see his video about overcoming stress.

Doctor Dean Howell, NMD created a therapy called Neurocranial Restructuring that balances all the bones in the body and skull so the entire body can work the way it was designed to. Click Here to listen to Dr. Howell's health heroes interview.

Richard Merbler is one of the top rolfers in the world who transforms people's bodies and emotions for the better through deep tissue massage.

Doctor Joseph Edward Allen, MD is one of the finest family medicine doctors in the world. He is helping my mom and dad stay alive after they suffered catastrophic illnesses last year, congestive heart failure for my mom and a massive paralyzing stroke for my dad. I am very grateful for his kind and compassionate care for them.

Doctor Ralph Miranda, MD is a leader in medicine and a well-known speaker and teacher at medical conferences. Click Here to see his health heroes interview.

Doctor Bob Martin, MD is a leader in sports medicine and has worked with student and Olympic athletes.

Doctor Linda Martin, DO has one of the most well-rounded perspectives on medicine because she has been a human guinea pig for health for many years.

Doctor Robert Rowen, MD is personally responsible for medical freedom by making a stand for the residents of Alaska when he, Governor Hickel, Senator Ward and others fought to make beneficial therapies available for residents. Click Here to listen to Dr. Rowen's educational program.

Doctor Jonathan Wright, MD has been a pioneer in nutrition and wrote some of the first books on this subject. Click Here to see his health heroes video.

"These are the thought provoking questions students will ask local Heroes in their community."

1. What do you want out of life in ten words or less?

2. What is the dream or vision that sets the course of your life?

3. How important is it to stay focused on your primary goal?

4. Do you follow your hunches and intuition?

5. What specific philosophy or philosophies guide your life and decisions?

6. What is your perspective on goodness, ethics and moral behavior?

7. What place does the power of prayer have in your life?

8. What principles are you willing to sacrifice your life for?

9. Are your goals consistent with your beliefs?

10. Are your actions consistent with your beliefs?

11. Is it valuable to have highly charged emotions about achieving your goals?

12. Is it useful to take a positive view of setbacks, misfortunes and mistakes?

13. Is optimism valuable?

14. Do you maintain your sense of humor in the face of serious problems?

15. Do you invest time into daydreaming about what your life will be like when you attain your goals?

16. Do you feel it is important to make positive statements about yourself...the type of person you are and the your goals?

17. Do you take time out of your day to feed your subconscious positive thoughts about you, your goals and dreams?

18. Do you have the courage to pursue new ideas?

19. Were you willing to experience discomfort in the pursuit of your dream?

20. Is it beneficial to make decisions quickly?

21. Are you slow to revise or reverse an important decision?

22. How were you able to overcome your doubts and fears?

23. Do you readily forgive those who upset, offend and oppose you?

24. Do you experience service to others as a source of joy?

25. When was the lowest point in your life and how did you change your life path to one of victory over the obstacles you were facing at that time?

26. Was there anyone who helped give you the willpower to change things in you life for the better?

27. How important was it to believe your financial dreams would eventually become reality?

28. Why is it valuable to know exactly how much money you want to have in your bank account and when?

29. What is your definition of heroism?

30. Did you ever create a secret hero in your mind that helped you deal with lifes difficulties?

31. What were the qualities and attributes of your secret hero or your real life heroes when you were growing up?

32. Who are the HEROES in your life now?

33. How important is it to have trusted friends or a master mind group to bounce your ideas off?

34. How do they make a positive difference in your life?

35. Who do you feel are the real heroes in our society today that are not getting the recognition and rewards they deserve?

36. Why are HEROES so important in the lives of young people?

37. What are the things parents can do that will help their children realize they too can be HEROES and make a positive impact on the lives of others?

38. How do people become heroes?

39. How does it feel to be recognized as an Internet HERO?

40. Why do you think you were selected for this unique honor?

41. How will being recognized as an Internet HERO change your life?

42. How are you making the world a better place?

43. Do you have any good solutions to the problems facing society, especially racism, child and spousal abuse and violence among young people?

44. If you had three wishes for your life and the world, that would instantly come true, what would they be?

45. What do you think about the In Search Of Heroes Program and its impact on youth, parents and business people?

"Every community locally, nationally and internationally would benefit from the answers to these questions because it really is critical to learn and apply the secrets of how these everyday heroes think and prosper."

One of the primary goals of the program is for students to realize their parents, teachers, neighbors, friends, family members, coaches, spiritual and community service leaders are the real HEROES. These individuals are the unsung HEROES of our world. They Help Enthusiastically, Responsibly, Optimistically Exceptionally Socially and/or Spiritually. Young people can benefit tremendously when they realize professional athletes, musicians, politicians and movie stars are not be the best role models. The real heroes are the ones that take the time and invest the effort to change one child's life at a time for the better.

"Students have open minds, genius potential, free time and already know how to use computers and surf the internet."

They have the ability to evaluate ideas and information about different people and other cultures without being opinionated and judgmental.

The "In Search Of Heroes Program" provides students with the opportunity to learn the importance and value of:

Developing leadership skills and personal integrity

Using their full mental and physical potential

Helping and respecting others

Individual responsibility and hard work

Recognizing outstanding individuals in society who help others

Focusing on the positive things people do rather than the negative

Advancing international understanding and goodwill

"The In Search Of Heroes" Program promotes Good News by focusing on positive and uplifting actions and activities."

Good News, a positive attitude and the everyday hero role models uplift members of every community worldwide. Leaders and those willing to put "service above self" should be identified and organized into an effective community support system.

The "In Search Of Heroes" Program provides the perfect opportunity to:

Identify leaders

Publicize HEROES willing to make a positive difference in the lives of others

Train young people to be leaders

"Local experts are an important part of the In Search Of Heroes" Program"

Local experts who are experts in copywriting, marketing, asset protection, public relations, internet technology and alternative health will teach students the secrets of their success, how to become local leaders and simple ways to stay healthy. Students will:

Recognize their own heroic potential within their own minds by discovering and utilizing the full abilities of the different parts of the brain, especially the right and left brain hemispheres.

Become the ultimate brain-balanced problem solvers through the use of mind-mapping techniques and the Mozart Effect (brain integrating music).

Develop the attitude of "service above self" and encourage other students to follow in their footsteps by building goodwill, better friendships and high ethical standards.

Improve the quality of life for all people through the understanding of basic health issues relating to the teeth and digestion.

Use the Internet to communicate with a local, national and global network of community volunteers.

Develop community service projects that address todays most critical issues. Promote understanding and peace through local, national and international humanitarian, educational and cultural programs.

"The In Search Of Heroes" will benefit every community."

The questions, What is heroism? "Who are the real heroes? are timeless." The identification of true heroism and those deserving of recognition are critical for the survival of humanity. Everyday heroes are making a positive impact on the lives of numerous individuals. When these heroes "Rise up and inspire others," all members of society have the models they need to become better people and problem solvers.

"The In Search Of Heroes" Program is a potential Rotary International Project" Ronald L. Beaubien was an integral part of the original Coronado "In Search Of Heroes Program." He provided inspiration, enthusiasm and encouraged dedication to a project that helped students and the community. He is a member of the "Rotary International Board Of Directors" for a two year term, from 2003-2005. Ron joined the Rotary Club of Coronado in 1976 with a classification of Insurance, General. He served his club as Secretary, Director and eventually President in 1984-85. He is a multiple Paul Harris Fellow and has served on a number of District 5340 Committees and as District Governor in 1994-95.

"The In Search Of Heroes" Program generates income to fund beneficial community programs, activities, equipment, software, training and travel through cash donations and affiliate marketing."

As young people learn how to create a profitable business, they will be successful when they create their own business. Earning money is a great life lesson that teaches self-reliance.

10% of the net income will be tithed (donated) to valuable community programs to teach young people the value of helping others financially.

As students learn how to create and market products online, they become valuable resources for local businesses who must have an internet presence to compete effectively now and in the future.

Business people will rejoice at the opportunity to hire students to create effective websites that market their products and services to the world. When local communities increase their online businesses, the world becomes their marketplace. Families can create their own online business that generates valuable additional income.

Inner city communities where shoppers fear to tread can be revitalized from within through home-based businesses that generate much needed income.

As students learn how to take advantage of internet marketing opportunities, their potential for generating personal income effectively competes with the income from selling drugs, prostitution and theft. The risk of violence, death and incarceration are eliminated when they take advantage of the wealth generating opportunities available through the Internet.

Affiliate marketing is another powerful way to generate income for each ISOH program. It is the opportunity for anyone to market the products of different companies through E-mail and websites, in exchange for a small commission. This technique is an effective tool that generates millions of dollars of income for thousands of individuals and companies.

Every community easily and quickly generates funding for their local "In Search Of Heroes Program" through online affiliate programs. When a visitor comes into any "In Search Of Heroes" website, the site generates income on every sale of software, computer hardware, peripherals, E-Books, music CDs or cassettes, videos, business and personal products, services, etc, through embedded affiliate links.

Every person saves time, gas and frustration by purchasing products through affiliate links on their local ISOH website. This is the future of marketing as gas costs continue to increase and people cannot afford to drive to the store as often.

The affiliate programs of thousands of companies would provide valuable funding when communities purchase products through links on their local "In Search Of Heroes Program" website.

There are thousands of other companies that offer similar affiliate programs. Each community can customize the links on their site that appeal to local residents.

Students can also generate income for themselves and their local ISOH Program by creating and marketing their own E-books through their local ISOH website. When students create educational products that incorporate mind-mapping and super-learning techniques other students will leap at the opportunity to learn what they need to know in the fastest, most enjoyable way possible.

The potential market is huge. E-books can be sold internationally to other students.

Owners of local "In Search Of Heroes"" Programs will: Raise the initial funds required to purchase the "In Search Of Heroes" Program," video and digital cameras, computers powerful enough to create movies, video editing software, website software, hosting expenses, travel expenses of students and mentors to go on interviews, etc.

Coordinate the high school and college journalism and multi-media classes with the local media and businesses.

Judge the best "In Search Of Heroes" newspaper articles, magazines, videos and websites for computer, software and cash prizes from corporate sponsors at the city, national and international levels.

Maintain a local "In Search Of Heroes" Hall of Fame that publicizes the results of each year's program for the purposes of inspiration and education of students and the general public.

Create all the course lessons in "Adobe PDF" formats, using the latest brain integrated learning techniques. Some of the tools required are: templates for the heroes cards for the students, heroes appreciation certificates and volunteers who help out with the program, letters requesting interviews with potential heroes, website pages, potential questions, sample newspaper articles, etc.

Promote locally, nationally and internationally, heroes, service clubs, groups and businesses participating in the ISOH Programs.

Provide hosting for the websites of all the students involved.

Develop the master affiliate link program that best serves each community.

Create a "How-To Manual" and FAQ pages that are easily downloadable from the "In Search Of Heroes" website.

Construct and deliver a monthly newsletter promoting the program and those organizations and individuals deserving of recognition.

Create a autoresponder system that immediately answers questions, provides support materials and channels email to the correct parties for timely response. Host monthly online teleconferences where the most important questions of the participants are answered by experts in each arena. Online questionnaires sent through E-mail will identify the topics for each conference. Read the latest heroes interviews and benefit from tips on how to write better, improve your attitude and market your products successfully in the In Search Of Heroes Blog.

©Copyright 2006 * InSearchOfHeroes.org All Rights Reserved Ralph Zuranski * 619-990-9492 * E-Mail: ralph@InSearchOfHeroes.com 3639 Midway Dr. Ste. B299 * San Diego * CA * 92110 The In Search Of Heroes Program Spreads Good News World-wide Using Writing, Blogs, RSS Feeds, Photos and Audio and Video Interviews That Tell the Unique Stories of Local and International Heroes Who Help Others In Many Different Ways and Deserve Recognition For Their Good Works.