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Part 2: Be Amazed At the Secrets About Her Life That World-Class Copywriter Lorrie Morgan Ferrero Reveals in Her In Search Of Heroes Interview" by Ralph Zuranski

Did you ever create a secret hero in your mind that helped you deal with life’s difficulties?

Yeah, yeah, you know, I actually did. I’m going to reveal some stuff to you that I have never talked about publicly. We were talking earlier that I wanted to become an actress. Well, the reason I wanted to become an actress when I was growing up was because I had a horrible, horrible childhood.

I had a double life. In order to survive mentally, I turned to movies. I turned to TV shows and escapism. I was very caught up into the celebrity world and into movies. That’s why I had such an establishment with acting early on. I was just in the survival mode.

It wasn’t one particular hero in my mind like a persona. It was just this escapism. Lets say Harrison Ford in Star Wars. I would adopt those types of characteristics…people who were fearless, strong, even funny and just courageous. I would translate those to myself, even though he was not a real person. He was to me, in my mind so that is such a great question.

Check Out Lorrie’s Simply Amazing Copywriting Course




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