Part 4: Be Amazed At the Secrets About Her Life That World-Class Copywriter Lorrie Morgan Ferrero Reveals in Her In Search Of Heroes Interview" by Ralph Zuranski
Do you have a dream or vision that sets the course of your life?
You know it was kind of baby steps. When I got out of high school I knew that I was going to go to college. That was just a given.
The man who was abusing me had left the country so I was able to relax a little and focus on myself. After I got out of college where I studied journalism, I told my father I still wanted to be an actress.
That’s what I really really wanted. So I drove myself out to Caifornia to pursue it and I realized I really didn’t like that lifestyle so much but it was just one step at a time.
I didn’t have a big over arching picture. I wish I could say I did but now, when I look back, I think, “Wow everything I did fits. It all makes since.”
“It’s come full circle because now I’m doing copywriting, which its related to my journalism. It’s related to the writing I have always loved to do. And, acting, believe it or not, is also a piece of copywriting that’s helped me because it helps you become very empathetic You understand psychology.
I was listening to your interview with Joe Vitale and he emphasized how as a copywriter you really have to be able to feel. And, that was so well said. That’s very, very true.
So all the things that I have done have heightened my ability to feel and to connect with human beings. And that I believe is why my copywriting is very successful now.






