Listen To What Heroes Copywriter and Marketing Consultant Bill Hibbler Says When He Answers the Heroes Question "Who are the HEROES in your life now?"
Bill Hibbler: I’d say my Grandfather, who is no longer with us. My Grandfather was probably my number one hero. I thought my Grandfather was rich. He was probably more middle class, but he lived in a small town. So he didn’t have high overhead and he ran a restaurant.
Everyone in town knew him. He was a hero to me, he was my first exposure to entrepreneurs too, and my wife is my hero. Lena, she raises a fortune for Russian orphans. She’s originally from Russia. This is her cause. She first started doing bake sales and different things. I thought, “Well, okay. She’s going to raise a few hundred dollars.”
I think the first year she raised $15,000 for orphans. The money goes a long way over there too. She’s just really devoted to that. So I really admire her.
Joe Vitale is another hero. Besides his internet marketing and writing stuff, I just watch the guy. At age 50, he’s lost over 70 pounds and he’s competing in fitness contests. So that’s pretty inspirational to me.
Finally, my buddy Pat O’Brian, who I’ve watched go from a basically broke musician to… I think he’s got like 40 or 50 different products on the market and he’s done that in less than two years.