In Search Of Heroes Members Program

Jeff Dedrick: That was another one of those questions where I sat there and thought about it and just because I never really look for heroes just because I’ve always had the strong family for some reason I don’t have the heroes that maybe other people have.

Other people have political heroes or maybe even heroes of books or writers that they’ve read or in business. There are many people that I admire. There is just no one that I could really come up with.

Joe Polish: Most of my heroes are not well-known, famous people. They’re people that have encouraged me when I needed encouragement. All of my clients, in some way or another, are very important to me. My team, my support staff at my company, I couldn’t do anything without the wonderful people that have devoted their time and their lives to helping me pursue my missions, be they entrepreneurial activities, whatever.

I think one of the co-founders of Alcoholics Anonymous is a hero. I’m not an alcoholic, but I definitely have parts of my mind that are addictive thinking. I’ve gone through stages of workaholism and various other things that one day I’ll write a book about.

In the world of marketing, I get hired by “shrinks” a lot. I see people in the how-to businesses. Take all the for-a-fee psychiatrists and therapists and inpatient and outpatient hospitals, and all of the book authors that are selling “how to live a better life,” and more people have overcome horrendous life problems in 12-step programs, which are not really organized. They are loosely held together by addicts, not through promotion but through the contributions of that group. Look how much positive change has been created. I think that’s wonderful.

So I would say people like that absolutely have changed and transformed the world in a big way. There are a lot of people out there: Gandhi, Mother Teresa. You name it. There are a lot of real heroes. You can walk out the door and see them everywhere.